How to manage channel partners and brokers without losing track

03 Nov 2026 · 5 min read

The attribution problem

When a buyer visits through a broker, the first record decides who gets credit. Without a single register, partners dispute each other and your team.

Capture the channel partner against the walk-in itself. That link follows the lead through booking so credit is never in doubt.

Define slab, timing and conditions in writing: for example, a share on booking and the rest as collections come in.

Count leads, site visits and bookings per partner every month. Reward the ones who convert and drop the ones who only send names.

Manage walk-ins, bookings, demands and receipts in one CRM.